iii.Brand system
The system.
One mark, three typefaces, six tones. The ember cursor is the only color we ever use as an accent.
Palette
Carbon
#0a0a0b
Primary ink, dark surfaces
Slate
#16171a
Secondary ink, dividers
Paper
#fafaf9
Default ground
Paper Warm
#f4f3f0
Section grounds
Ember
#ff7a45
Single accent · cursor
Rule
rgba(10,10,11,0.08)
Hairlines, borders
Type
Newsreader
Display · serif
We engineer durable software.
A small studio of senior engineers.
EST · 2021 / SOFTWARE / SYSTEMS